Mobile Marketing Location-Based Mobile Advertising Questions and Answers Flashcards
6 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Mobile Marketing Location-Based Mobile Advertising Questions and Answers flashcards as text
What is geo-conquesting in mobile advertising?
Answer: Targeting users near a competitor's location
Geo-conquesting targets mobile users who are near or visiting a competitor's physical location to lure them away.
Which technology uses small hardware devices to detect nearby smartphones via Bluetooth?
Answer: Beacons
Beacons are small Bluetooth Low Energy (BLE) transmitters that detect and communicate with nearby smartphones within a short range.
What is the primary advantage of using geotargeting over geofencing for mobile ads?
Answer: It targets users based on broader geographic regions like cities or zip codes
Geotargeting serves ads based on broader location data such as city, state, or zip code, while geofencing draws precise virtual perimeters.
What does dwell time measure in location-based mobile advertising analytics?
Answer: How long a user stays within a geofenced area
Dwell time measures the duration a user physically remains inside a defined geofenced location, indicating engagement with that place.
Which regulation most directly impacts the collection of location data for mobile advertising in the US?
Answer: CCPA (California Consumer Privacy Act)
The CCPA gives California consumers the right to know what personal data, including precise location data, is collected and to opt out of its sale.
What is a location-based mobile ad attribution window?
Answer: The time period after ad exposure during which a store visit is credited to that ad
An attribution window defines the timeframe after seeing a mobile ad during which a subsequent physical store visit is counted as a conversion from that ad.