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Mobile Marketing-FREE Mobile Marketing 1 Flashcards

6 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. Which mobile marketing channel involves sending promotional messages directly to a user's device lock screen without requiring the app to be open?

    Answer: Push notifications

    Push notifications are delivered directly to a device's lock screen or notification tray even when the app is closed, making them ideal for time-sensitive promotions and re-engagement without requiring the user to have the app open.

  2. What does 'DAU/MAU ratio' measure in mobile marketing analytics?

    Answer: Daily Active Users divided by Monthly Active Users, indicating app stickiness

    The DAU/MAU ratio (Daily Active Users ÷ Monthly Active Users) is a key engagement metric that reveals how 'sticky' an app is — a higher ratio means users return to the app more frequently within a month.

  3. Which type of mobile ad format rewards users with in-app currency or content in exchange for watching a video advertisement to completion?

    Answer: Rewarded video ad

    Rewarded video ads offer users an incentive (such as extra lives, coins, or premium content) in exchange for watching a video ad all the way through, resulting in higher completion rates and positive user sentiment compared to forced ad formats.

  4. What is 'deep linking' in the context of mobile marketing?

    Answer: A URL that directs users to a specific page or content within a mobile app rather than just the app's home screen

    Deep linking uses a specially formatted URL to send users directly to a specific screen or piece of content inside a mobile app, improving user experience by skipping the app's home screen and reducing friction in campaign funnels.

  5. In mobile marketing, what is the primary function of a QR code used in an offline advertisement?

    Answer: To bridge offline media to a digital destination by linking to a URL or app when scanned

    QR codes in offline ads serve as a bridge between physical media (billboards, flyers, packaging) and digital content, allowing users to instantly access a landing page, app download link, or promotion simply by scanning the code with their smartphone camera.

  6. Which mobile marketing metric best indicates the percentage of users who continue using an app after their initial download over a specific time period?

    Answer: User Retention Rate

    User Retention Rate measures the percentage of users who return to and continue using an app after installation over a defined period (e.g., Day 1, Day 7, Day 30 retention), making it a critical indicator of long-term app value and user satisfaction.