Mobile Advertising Formats and Campaigns Flashcards

Which mobile ad format overlays content and typically appears when a user opens an app or between content transitions?

Answer: Interstitial ad

Interstitial ads are full-screen ads that appear at natural transition points, such as between app screens or during level changes in games.

What does CPM stand for in mobile advertising?

Answer: Cost Per Mille

CPM stands for Cost Per Mille, meaning the cost an advertiser pays for one thousand ad impressions.

Which ad format is designed to blend seamlessly with the surrounding app or website content, matching the look and feel of the platform?

Answer: Native ad

Native ads are designed to match the visual design and feel of the media format in which they appear, making them less disruptive to the user experience.

In mobile advertising, what is a 'rewarded video ad'?

Answer: An opt-in video ad where users receive an in-app reward for watching

Rewarded video ads let users voluntarily watch a full video in exchange for an in-app reward such as virtual currency, extra lives, or premium content.

What is the primary advantage of using dynamic ads in a mobile campaign?

Answer: They automatically personalize content based on user data and behavior

Dynamic ads automatically tailor ad content—such as product images and pricing—to individual users based on their browsing history or demographic data.

Which metric measures the percentage of users who click on a mobile ad after seeing it?

Answer: CTR

Click-Through Rate (CTR) is calculated by dividing the number of clicks by the number of impressions and multiplying by 100 to get a percentage.