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Mobile Advertising Formats and Campaigns Flashcards

6 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 Mobile Advertising Formats and Campaigns flashcards as text

  1. Which mobile advertising network is owned by Google and primarily serves ads within third-party apps?

    Answer: AdMob

    Google AdMob is one of the largest mobile advertising platforms, enabling developers to monetize their apps by displaying ads from Google's advertiser network.

  2. What is 'click injection' in the context of mobile ad fraud?

    Answer: A fraud technique where malware fires fake clicks just before an app install completes

    Click injection fraud involves malicious apps on a device firing fake click signals milliseconds before a real install is registered, stealing attribution credit from legitimate ad sources.

  3. What does 'ROAS' stand for and what does it measure in mobile ad campaigns?

    Answer: Return On Ad Spend — measures revenue generated for every dollar spent on ads

    ROAS (Return On Ad Spend) is calculated by dividing revenue attributed to ads by the ad spend, indicating how efficiently advertising dollars are generating revenue.

  4. Which format is commonly used in mobile social media advertising to display a series of scrollable images or videos within a single ad unit?

    Answer: Carousel ad

    Carousel ads let advertisers showcase multiple images or videos in a single, swipeable unit, enabling storytelling or display of multiple products in one placement.

  5. In the context of mobile ad attribution, what is a 'fingerprinting' method used for?

    Answer: Identifying and attributing app installs using device parameters when device IDs are unavailable

    Probabilistic fingerprinting uses a combination of device signals (IP address, OS version, screen size, etc.) to probabilistically match a click to an install when deterministic device IDs are not available.

  6. What is the primary purpose of an 'end card' in a mobile video ad?

    Answer: To present a call-to-action or interactive element after the video content ends

    An end card appears at the conclusion of a mobile video ad and typically includes a CTA such as 'Download Now' or 'Learn More,' driving user action after they've watched the content.