FREE Mobile Marketing Trivia Questions and Answers Flashcards

What does the acronym 'ASO' stand for in mobile marketing?

Answer: App Store Optimization

ASO stands for App Store Optimization, the process of improving an app's visibility in app store search results.

Which mobile ad format displays a full-screen ad at natural transition points within an app?

Answer: Interstitial ad

Interstitial ads are full-screen ads that appear at natural transition points such as between game levels or during page loads.

What is the average character limit for a push notification on iOS before it gets truncated?

Answer: 110 characters

iOS push notifications typically truncate around 110 characters on the lock screen, so marketers should keep messages concise.

Which metric measures the percentage of users who open an app at least once after installing it?

Answer: Retention rate

Retention rate tracks how many users return to an app after their initial install, typically measured at Day 1, Day 7, and Day 30.

What is 'deep linking' in the context of mobile marketing?

Answer: Directing users to a specific page or content within an app

Deep linking directs users to specific in-app content rather than just opening the app's home screen, improving user experience and conversion rates.

Which mobile marketing strategy involves sending location-triggered messages when a user enters a defined geographic area?

Answer: Geofencing

Geofencing uses GPS or RFID technology to create virtual boundaries that trigger marketing messages when a user enters a specific area.