FREE Mobile Marketing Random Questions and Answers Flashcards

What is the main advantage of using push notifications in mobile marketing?

Answer: They reach users directly on their device even when the app is not open

Push notifications deliver messages directly to a user's device screen, enabling real-time engagement even when the app is inactive.

In mobile marketing analytics, what does ARPU stand for?

Answer: Average Revenue Per User

ARPU stands for Average Revenue Per User and measures the revenue generated per user over a specific time period.

Which mobile marketing strategy involves sending targeted messages to users based on their proximity to a Bluetooth beacon?

Answer: Proximity marketing

Proximity marketing uses Bluetooth beacons or NFC to deliver targeted content to users based on their physical closeness to a specific location.

What is the primary function of a mobile marketing attribution platform?

Answer: To identify which marketing channels and campaigns drove app installs and conversions

Attribution platforms track and assign credit to the specific marketing touchpoints that led users to install an app or complete a conversion.

Which type of mobile ad allows users to interact with the ad content before clicking through?

Answer: Playable ad

Playable ads let users experience a mini version of an app or game directly within the ad unit before deciding to download.

What does the term 'mobile wallet marketing' refer to?

Answer: Delivering offers, loyalty cards, and coupons through digital wallet apps like Apple Wallet or Google Wallet

Mobile wallet marketing uses digital wallet platforms to distribute passes, loyalty cards, coupons, and event tickets directly to consumers' phones.