FREE Mobile Marketing Practice Test Question and Answers Flashcards

What is 'deep linking' in the context of mobile marketing?

Answer: Directing users to a specific page or content within an app rather than the app's home screen

Deep linking routes users directly to specific in-app content, improving the user experience and conversion rates by reducing the number of steps to reach relevant information.

Which regulation requires mobile marketers in the US to obtain express written consent before sending commercial text messages?

Answer: TCPA (Telephone Consumer Protection Act)

The TCPA requires prior express written consent from consumers before businesses can send them automated marketing text messages or make robocalls.

What does the term 'mobile-first indexing' mean for marketers?

Answer: Google primarily uses the mobile version of a site's content for ranking and indexing

Mobile-first indexing means Google predominantly uses the mobile version of a website's content to determine search rankings, making mobile optimization essential.

What is the average acceptable load time for a mobile landing page before users typically abandon it?

Answer: Under 3 seconds

Research consistently shows that 53% of mobile visitors abandon a page that takes longer than 3 seconds to load, making speed a critical factor in mobile marketing success.

Which attribution model gives 100% credit for a mobile conversion to the last ad or touchpoint a user interacted with before converting?

Answer: Last-touch attribution

Last-touch attribution assigns all conversion credit to the final interaction before the user completed the desired action, such as installing an app or making a purchase.

What is a key advantage of using SMS marketing compared to email marketing for mobile audiences?

Answer: SMS messages have significantly higher open rates, typically above 90%

SMS marketing achieves open rates of 90-98%, far exceeding email's average 20-25%, because text messages appear directly on the device's notification screen.