FREE Mobile Marketing Practice Test Question and Answers Flashcards

Which mobile advertising format displays a full-screen ad between content transitions in an app?

Answer: Interstitial ad

Interstitial ads are full-screen advertisements that appear at natural transition points, such as between game levels or while loading new content.

What does the metric 'Cost Per Install' (CPI) measure in mobile marketing?

Answer: The cost for each app download attributed to a campaign

CPI measures the average advertising cost required to drive a single app installation from a marketing campaign.

Which technology allows marketers to send targeted messages to users based on their proximity to a physical location?

Answer: Geofencing

Geofencing uses GPS or RFID to create virtual boundaries around locations, triggering messages when a mobile device enters or exits the area.

What is the primary purpose of App Store Optimization (ASO)?

Answer: To increase an app's visibility and ranking in app store search results

ASO focuses on optimizing app titles, keywords, descriptions, and visuals to rank higher in app store searches and drive more organic downloads.

In mobile marketing analytics, what does DAU/MAU ratio indicate?

Answer: The percentage of monthly users who engage with the app daily

The DAU/MAU ratio, also called the stickiness ratio, shows what proportion of monthly active users return to the app on any given day.

Which mobile marketing strategy involves sending personalized messages directly to a user's device even when they are not actively using the app?

Answer: Push notifications

Push notifications are messages sent from an app server to a user's device that appear on the lock screen or notification center regardless of whether the app is open.