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Mobile App Marketing Strategy Flashcards

7 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Mobile App Marketing Strategy flashcards as text

  1. In mobile app marketing, what does 'K-factor' measure?

    Answer: The virality coefficient — how many new users each existing user refers

    K-factor quantifies viral growth by measuring how many additional users each existing user generates through referrals or sharing.

  2. Which of the following BEST describes 'deep linking' in a mobile app context?

    Answer: Directing users to a specific in-app screen rather than the app's homepage

    Deep links route users directly to a specific page or feature inside an app, improving the relevance of ad and campaign landing experiences.

  3. A gaming app notices most users churn after Day 3. Which strategy directly addresses this?

    Answer: Redesigning the onboarding flow to deliver core value within the first 3 days

    If users churn at Day 3, the onboarding experience likely fails to demonstrate enough value, so restructuring it is the most direct fix.

  4. What is 'incrementality testing' used for in mobile app advertising?

    Answer: Measuring the true causal lift that an ad campaign provides above organic growth

    Incrementality testing isolates whether an ad campaign is actually driving additional conversions beyond what would have happened organically.

  5. Apple's App Tracking Transparency (ATT) framework primarily impacted mobile marketers by:

    Answer: Requiring user opt-in for cross-app tracking, reducing available IDFA data

    ATT requires users to explicitly opt in to tracking across apps and websites, dramatically reducing access to the IDFA and limiting ad targeting precision.

  6. What is the role of a Mobile Measurement Partner (MMP) in app marketing?

    Answer: Attributing installs and in-app events to specific ad campaigns and channels

    MMPs like AppsFlyer, Adjust, and Branch provide unbiased attribution, telling marketers which channel or ad drove each install and downstream event.

  7. Which pricing model charges advertisers only when a user completes a specific in-app action such as a registration or purchase?

    Answer: CPA (Cost Per Action)

    CPA billing ties cost directly to a desired downstream action, aligning advertiser spend with actual business outcomes beyond the install.