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Mobile App Marketing (ASO) Flashcards

7 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. Which app store metric most directly influences an app's conversion rate from store listing page visits to installs?

    Answer: Icon design and first impression

    The icon is typically the first visual element users see and has the greatest impact on whether they tap to view the listing or scroll past.

  2. In ASO, what is 'keyword density' best described as?

    Answer: How frequently relevant keywords appear across all metadata fields

    Keyword density in ASO refers to how often relevant terms appear across the title, subtitle, keyword field, and description to signal relevance to store algorithms.

  3. A developer notices their app ranks well for branded keywords but poorly for generic category keywords. What ASO strategy should they prioritize?

    Answer: Target long-tail generic keywords with lower competition

    Long-tail generic keywords have lower competition and more attainable rankings, helping the app gain visibility beyond its brand audience.

  4. What does 'browse' traffic mean in the context of App Store Connect analytics?

    Answer: Users who discovered the app through editorial features and category charts

    Browse traffic in App Store Connect represents users who discovered the app through editorial features, top charts, and category browsing within the App Store.

  5. Which element of a Google Play Store listing is NOT indexed for keyword search ranking?

    Answer: Developer name (in most cases)

    While the developer name appears on the listing, it generally does not contribute to keyword ranking signals in the same way that title, short description, and long description do.

  6. An app's rating drops from 4.7 to 3.9 after a major update. What is the most effective ASO recovery action?

    Answer: Respond to negative reviews and push a bug-fix update to solicit new ratings

    Addressing user complaints via responses and a quick bug-fix update encourages satisfied users to leave new positive ratings, gradually restoring the average.

  7. What is the primary purpose of A/B testing creative assets (icons, screenshots) in Google Play's Store Listing Experiments?

    Answer: To identify which visuals drive the highest install conversion rate

    Store Listing Experiments allow developers to test visual and textual variants against a control to determine which combination converts the most store page visitors into installs.