Practice Test GeeksMobile Marketing Practice Test
← All Mobile Marketing Flashcard Decks

MCQ Basics Flashcards

7 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 MCQ Basics flashcards as text

  1. What is 'Cost Per Install' (CPI) used to measure in mobile marketing?

    Answer: The average amount spent to acquire one new app install through advertising

    CPI measures the average advertising spend required to generate one new app installation, a key metric for user acquisition campaigns.

  2. What distinguishes a 'rewarded video' ad format in mobile games?

    Answer: Users earn in-app rewards in exchange for voluntarily watching the full video

    Rewarded video ads are opt-in formats where users choose to watch a video ad in exchange for a virtual reward, such as extra lives or coins.

  3. Which metric best indicates the long-term value a customer is expected to generate for a mobile business?

    Answer: Customer Lifetime Value (CLV or LTV)

    Customer Lifetime Value (LTV) predicts the total revenue a business can expect from a single customer throughout their entire relationship.

  4. What is a 'QR code' used for in mobile marketing campaigns?

    Answer: Bridging offline media to online mobile experiences by directing users to a URL when scanned

    QR codes allow brands to connect offline touchpoints (like print ads or product packaging) to digital mobile destinations by being scanned with a smartphone camera.

  5. In A/B testing for mobile marketing, what is the 'control'?

    Answer: The original, unchanged version used as a baseline for comparison

    In A/B testing, the control is the original version of the asset (ad, email, page) that the new variation is tested against.

  6. Which of the following best describes 'programmatic advertising' in mobile marketing?

    Answer: The automated buying and selling of mobile ad inventory using software and algorithms

    Programmatic advertising automates the buying of mobile ad impressions through real-time auctions using algorithms and audience data.

  7. What is the primary goal of a mobile 're-engagement' campaign?

    Answer: To win back lapsed users who have stopped using the app

    Re-engagement campaigns target users who have previously installed the app but have become inactive, aiming to bring them back.