MCQ Basics Flashcards

Which of the following is a key regulatory requirement for SMS marketing in the United States?

Answer: Obtaining prior express written consent under the TCPA

The Telephone Consumer Protection Act (TCPA) requires marketers to obtain prior express written consent before sending promotional SMS messages.

What is a 'lookalike audience' in the context of mobile advertising?

Answer: A new audience that shares similar traits with your existing best customers

A lookalike audience is a targeting method that finds new potential customers who share behavioral and demographic traits with your existing high-value customers.

In mobile marketing, what is 'churn rate'?

Answer: The rate at which users stop using an app or unsubscribe over a period

Churn rate measures the percentage of users who stop engaging with or uninstall an app within a given time period.

What is the purpose of a 'mobile marketing funnel'?

Answer: To map the stages a user moves through from awareness to conversion on mobile

A mobile marketing funnel maps the stages (awareness, consideration, conversion, retention) a user goes through on their journey to becoming a customer.

Which mobile ad bidding strategy automatically sets bids to maximize conversions within a set budget?

Answer: Target CPA (Cost Per Acquisition)

Target CPA bidding uses machine learning to automatically set bids that maximize conversions at your desired cost per acquisition.

What does 'DAU' stand for in mobile app analytics?

Answer: Daily Active Users

DAU stands for Daily Active Users, a metric that measures how many unique users engage with an app within a single day.

Which type of mobile marketing communication can be delivered even when an app is closed?

Answer: Push notifications

Push notifications can be delivered to a user's device even when the app is not actively open, appearing on the lock screen or notification tray.