MO Change Management 2

Question 1

Which change management model emphasizes 'unfreeze, change, refreeze' as the three stages of organizational transformation?

Accepted Answer

Lewin's Change Management Model

Answer

Lewin's Change Management Model describes change as a three-stage process: unfreezing existing behaviors, making the change, then refreezing to solidify the new state.

Question 2

In marketing change management, what is a 'change sponsor' primarily responsible for?

Accepted Answer

Providing visible executive support and removing barriers

Answer

A change sponsor provides high-level, visible endorsement of the change initiative and uses their authority to remove organizational obstacles.

Question 3

A marketing team is resisting a new CRM platform. The change manager discovers resistance stems from fear of job redundancy. Which strategy best addresses this?

Accepted Answer

Communicate how the tool augments rather than replaces their roles

Answer

Addressing the root fear by reframing the change as role-augmenting rather than role-eliminating reduces resistance and increases adoption willingness.

Question 4

What does 'change saturation' refer to in an organizational context?

Accepted Answer

The point where employees can no longer effectively absorb additional changes

Answer

Change saturation occurs when the volume or pace of change exceeds employees' capacity to absorb and adapt, leading to fatigue and disengagement.

Question 5

Which metric is most useful for measuring the PEOPLE side of a marketing technology change initiative?

Accepted Answer

Employee adoption rate of the new tool

Answer

Employee adoption rate directly measures whether people have accepted and are consistently using the new system, reflecting people-side change success.

(MO) Marketing Officer Certification Practice Test

(MO) Marketing Officer Certification Practice Test

MO Change Management 2