Team Building & Development Flashcards

A marketing team is experiencing low morale after a failed campaign. Which leadership approach is most effective for rebuilding confidence?

Answer: Conduct a blameless post-mortem focusing on process improvements

A blameless post-mortem focuses on systemic improvements rather than individual blame, which rebuilds trust and morale.

Which team development model describes stages as Forming, Storming, Norming, and Performing?

Answer: Tuckman's Model of Group Development

Tuckman's Model outlines the four sequential stages teams typically progress through as they mature.

A newly promoted marketing manager notices two senior team members competing for influence. This is best described as which stage of team development?

Answer: Storming

Conflict over roles and influence is characteristic of the Storming stage of team development.

What is the primary purpose of a RACI matrix in marketing team management?

Answer: Clarifying roles and responsibilities for each task

A RACI matrix defines who is Responsible, Accountable, Consulted, and Informed for each task or decision.

Which strategy best promotes psychological safety within a marketing team?

Answer: Encouraging open dialogue where mistakes are treated as learning opportunities

Psychological safety thrives when team members feel safe to speak up, experiment, and admit mistakes without fear of reprisal.

When forming a cross-functional marketing team, what is the most critical factor for success?

Answer: Establishing clear shared goals and decision-making authority

Cross-functional teams succeed when members have aligned objectives and understand who has authority to make which decisions.

A marketing officer wants to assess team cohesion. Which method provides the most direct insight?

Answer: Conducting anonymous pulse surveys on team dynamics

Anonymous pulse surveys allow team members to honestly report on trust, communication, and collaboration without fear of judgment.