Decision Making & Problem Solving Flashcards
7 cards from real MO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Decision Making & Problem Solving flashcards as text
During a brainstorming session, a team member immediately criticizes every idea proposed. This behavior violates which principle of effective brainstorming?
Answer: Deferred judgment
Deferred judgment means withholding criticism during idea generation so participants feel safe contributing freely without fear of immediate rejection.
A marketing officer uses a decision matrix to select a new agency. What does a decision matrix primarily help with?
Answer: Evaluating multiple options against weighted criteria
A decision matrix scores and ranks multiple options against weighted criteria to provide an objective basis for selection.
When analyzing a drop in brand awareness metrics, which type of thinking helps see how marketing, sales, and customer service interactions all contribute to the problem?
Answer: Systems thinking
Systems thinking examines how different parts of an organization interconnect and collectively influence outcomes like brand awareness.
A marketing officer faces a recurring problem that has been 'solved' multiple times but keeps returning. What does this indicate?
Answer: Only symptoms were addressed, not the root cause
Recurring problems signal that previous solutions addressed surface-level symptoms rather than the underlying root cause.
Which of the following best describes 'satisficing' in marketing decision making?
Answer: Choosing the first option that meets minimum acceptable criteria
Satisficing, coined by Herbert Simon, means selecting the first solution that satisfies sufficient criteria rather than optimizing exhaustively.
A brand manager must decide whether to enter a new market segment. Using the Pareto Principle, which data should be prioritized?
Answer: The 20% of data factors driving 80% of projected revenue impact
The Pareto Principle (80/20 rule) suggests focusing on the vital few factors—roughly 20%—that drive the majority of outcomes.
In group decision making, 'groupthink' is most likely to occur when:
Answer: There is strong pressure to conform and a dominant leader discourages dissent
Groupthink emerges when cohesion and conformity pressures suppress dissenting views, causing the group to make poor collective decisions.