Change Management Flashcards
7 cards from real MO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Change Management flashcards as text
In Kotter's 8-Step Model, what is the critical purpose of 'creating a guiding coalition'?
Answer: To build a powerful group with enough influence to lead and sustain the change
A guiding coalition assembles key leaders and influencers whose collective authority, expertise, and credibility can drive the change throughout the organization.
A marketing department is adopting agile methodology. Which change management approach best supports an iterative rollout?
Answer: Pilot with one team, gather feedback, then expand incrementally
An incremental pilot approach aligns with agile principles, allowing real feedback loops that improve adoption strategies before full-scale rollout.
What is 'prosci's PCT model' (Project Change Triangle) primarily used to assess?
Answer: The health of a change project by evaluating leadership, project management, and change management
The PCT Model evaluates three interdependent elements — leadership/sponsorship, project management, and change management — to diagnose why change projects succeed or fail.
During a major marketing digital transformation, which action best reduces employee uncertainty during the transition period?
Answer: Providing frequent, transparent updates even when outcomes are uncertain
Frequent, honest communication — even when sharing incomplete information — reduces the anxiety that fuels rumor and resistance during transitions.
Which ADKAR element is being addressed when a change manager provides hands-on training workshops for a new marketing analytics platform?
Answer: Knowledge
Training workshops build Knowledge — the understanding and skills employees need to implement the change successfully.
A marketing officer identifies that middle managers are undermining a new content strategy rollout. What is the most effective first response?
Answer: Understand their concerns and equip them to become change advocates
Middle managers are critical change influencers; addressing their concerns and building their confidence converts them from blockers into powerful advocates.
What is the key distinction between 'change management' and 'project management' in a marketing transformation initiative?
Answer: Change management addresses the human adoption side; project management addresses tasks, timelines, and budgets
Project management delivers the technical solution (on time, on budget), while change management ensures people successfully adopt and use that solution.