MIB International Marketing Strategy 3

Question 1

The EPRG framework in international marketing describes four orientations. What does 'G' stand for?

Accepted Answer

Geocentric

Answer

Geographic

Answer

Global

Answer

Growth

Question 2

Which type of international advertising standardization maintains a consistent message worldwide but adapts creative execution locally?

Accepted Answer

Pattern standardization

Answer

Prototype standardization

Answer

Full standardization

Answer

Modular adaptation

Question 3

What does 'psychic distance' refer to in international marketing and business?

Accepted Answer

Perceived differences between home and target country

Answer

Consumer emotional attachment to brands

Answer

Distance of manufacturing facilities

Answer

Time zone differences affecting communication

Question 4

Which market research challenge is most unique to international marketing compared to domestic marketing?

Accepted Answer

Cross-cultural measurement equivalence

Answer

Sample size determination

Answer

Survey bias

Answer

Data analysis methods

Question 5

A company uses one brand name globally but adjusts product features for each market. This strategy is called:

Accepted Answer

Product adaptation with brand standardization

Answer

Dual adaptation

Answer

Brand extension

Answer

Straight extension

Question 6

Which factor is MOST critical when segmenting international markets by behavioral variables?

Accepted Answer

Consumer purchase occasion and loyalty

Answer

GDP per capita

Answer

Geographic proximity

Answer

Population density