MIB International Marketing Strategy 2

Question 1

Which framework analyzes a country's competitive advantage in specific industries using four key determinants?

Accepted Answer

Porter's Diamond Model

Answer

PEST analysis

Answer

BCG Matrix

Answer

Ansoff Matrix

Question 2

What is 'country-of-origin effect' in international marketing?

Accepted Answer

Consumer bias based on where a product was made

Answer

Tax incentives for domestic products

Answer

Import quota regulations

Answer

Currency exchange impact on pricing

Question 3

In international distribution, an 'exclusive distribution' strategy means:

Accepted Answer

Limiting distribution to a single intermediary per territory

Answer

Selling through all available retailers

Answer

Using only direct online channels

Answer

Distributing only to premium retailers

Question 4

Which cultural dimension by Hofstede measures the degree to which less powerful members accept unequal power distribution?

Accepted Answer

Power Distance Index

Answer

Individualism vs. Collectivism

Answer

Uncertainty Avoidance

Answer

Long-term Orientation

Question 5

Which international pricing approach sets prices based on what customers in each market are willing to pay?

Accepted Answer

Market-differentiated pricing

Answer

Cost-plus pricing

Answer

Competitor-based pricing

Answer

Transfer pricing

Question 6

A gray market in international trade refers to:

Accepted Answer

Authorized reselling of trademarked goods outside official channels

Answer

Illegal black market transactions

Answer

Government-controlled trade zones

Answer

Counterfeit product distribution