MCA Program Strategy 4

Question 1

In Marketo, what is the role of 'Program Channels' in program strategy?

Accepted Answer

They categorize programs and define the progression statuses for membership

Answer

They define the email sending infrastructure for a program

Answer

They connect Marketo programs to CRM campaigns automatically

Answer

They control which team members can access a program

Question 2

When should you use a Default Program instead of an Email Program in Marketo?

Accepted Answer

When running complex multi-asset campaigns that don't fit other program types

Answer

When sending a single batch email to a large list

Answer

When hosting a live webinar event

Answer

When nurturing leads through a multi-month sequence

Question 3

A lead receives a 'success' status in a Marketo program. What does this indicate?

Accepted Answer

The lead has reached the channel status designated as a success step

Answer

The lead has made a purchase

Answer

The lead's email was delivered without bouncing

Answer

The lead has been synced to Salesforce

Question 4

Which Marketo feature allows you to schedule an Engagement Program to send content on specific days and times?

Accepted Answer

Stream Cadence

Answer

Smart Campaign Schedule

Answer

Program Calendar

Answer

Batch Campaign Trigger

Question 5

How does Marketo determine which program gets credit for a lead's 'first touch' attribution?

Accepted Answer

The program set as the lead's Acquisition Program

Answer

The program with the highest membership count

Answer

The most recently updated program the lead is a member of

Answer

The program the lead is currently active in

Question 6

What is a key advantage of using program templates (cloning) when launching recurring campaigns?

Accepted Answer

It reduces setup time by reusing tested program structures with consistent logic

Answer

It automatically updates lead data from CRM

Answer

It merges duplicate leads before sending

Answer

It generates performance reports from prior sends automatically

Question 7

In Marketo program strategy, what is 'multi-touch attribution'?

Accepted Answer

Crediting every program a lead interacted with toward a closed deal

Answer

Assigning all revenue credit to the last program the lead engaged with

Answer

Splitting revenue credit equally between the first and last programs

Answer

Tracking the number of touchpoints before a lead unsubscribes