MBA Marketing 2

Question 1

What is the purpose of a SWOT analysis in marketing planning?

Accepted Answer

To assess internal strengths/weaknesses and external opportunities/threats

Answer

To calculate return on marketing investment

Answer

To segment target markets by demographics

Answer

To measure customer satisfaction scores

Question 2

What is 'positioning' in marketing strategy?

Accepted Answer

Defining how a product should be perceived in the minds of target customers relative to competitors

Answer

Deciding where to place advertising billboards

Answer

Setting the geographic distribution territory for a product

Answer

Determining the physical location of retail outlets

Question 3

What does the product life cycle (PLC) model describe?

Accepted Answer

The stages a product goes through from introduction to decline in the market

Answer

The manufacturing process from raw materials to finished goods

Answer

The sequence of customer purchase decisions

Answer

The supply chain from producer to consumer

Question 4

What is 'integrated marketing communications' (IMC)?

Accepted Answer

Coordinating all promotional tools and messages to deliver a consistent brand message

Answer

Using a single advertising channel exclusively

Answer

Integrating marketing with the accounting department

Answer

Combining online and offline product distribution

Question 5

What is the primary purpose of a focus group in marketing research?

Accepted Answer

To gather qualitative insights by observing group discussions about a product or concept

Answer

To test statistical hypotheses on large samples

Answer

To conduct A/B testing on website designs

Answer

To measure sales performance across regions

Question 6

What is 'co-branding'?

Accepted Answer

A partnership where two brands collaborate on a product to leverage each other's equity

Answer

When a company creates multiple sub-brands

Answer

Rebranding a product under a new name

Answer

Using identical branding across all product lines