MBA - Degree Master of Business Administration Practice Test
MBA Business Strategy 3
What is 'disruptive innovation' according to Clayton Christensen?
Select your answer
A
Innovation that dramatically improves a product for existing high-end customers
B
An innovation that initially targets overlooked segments with simpler solutions, then moves upmarket to displace incumbents
C
A radical technological breakthrough requiring massive R&D investment
D
Government-mandated changes to industry standards
Hint