Mass Comm Bachelor of Communication Bachelor of Communication: Visual Communication and Design Principles 2 — Questions and Answers
Question 1: Which color model is used for digital screen displays such as monitors and televisions?
- CMYK
- RGB (Correct answer)
- Pantone
- LAB
Correct answer: RGB
RGB (Red, Green, Blue) is an additive color model used for digital screens, where light is combined to produce colors.
Question 2: In typography, what term describes the vertical space between lines of text?
- Kerning
- Tracking
- Leading (Correct answer)
- Baseline
Correct answer: Leading
Leading refers to the vertical space between lines of text, originating from the metal strips used in letterpress printing.
Question 3: Which Gestalt principle explains why viewers perceive a dotted circle as a complete circle?
- Similarity
- Proximity
- Closure (Correct answer)
- Continuity
Correct answer: Closure
The Gestalt principle of closure describes how the human mind fills in missing information to perceive incomplete shapes as whole objects.
Question 4: What is the primary purpose of a grid system in visual design?
- To add decorative structure
- To organize content and create visual consistency (Correct answer)
- To limit the designer's creativity
- To determine color palettes
Correct answer: To organize content and create visual consistency
Grid systems provide a framework for organizing visual elements, ensuring consistency, alignment, and readability across a design.
Question 5: A designer uses a triangle, circle, and square to represent different product categories. This is an example of which semiotic concept?
- Indexical signs
- Iconic signs
- Symbolic signs (Correct answer)
- Syntactic signs
Correct answer: Symbolic signs
Symbolic signs, in Peirce's semiotics, have an arbitrary relationship between the signifier and signified, learned through convention rather than resemblance.
Question 6: Which design principle refers to the path a viewer's eye follows when scanning a visual composition?
- Emphasis
- Visual hierarchy
- Visual flow (Correct answer)
- Balance
Correct answer: Visual flow
Visual flow describes the path the eye naturally travels through a composition, guided by size, color, contrast, and directional cues.
Question 7: What does the term 'negative space' refer to in visual composition?
- Dark colors dominating the layout
- The empty or open area surrounding the main subject (Correct answer)
- Areas with low contrast
- Unused grid columns
Correct answer: The empty or open area surrounding the main subject
Negative space is the empty area around and between subjects in a composition, which can shape meaning and improve readability.
Mass Comm Bachelor of Communication Bachelor of Communication: Visual Communication and Design Principles 2
Which color model is used for digital screen displays such as monitors and televisions?