Marketing Cloud Software Marketing Cloud Journey Builder 2

Question 1

What is the 'Goal' setting used for in a Journey Builder journey?

Accepted Answer

To define a condition that marks a contact as having achieved the journey objective

Answer

To set the budget for the campaign

Answer

To schedule the journey start date

Answer

To assign ownership of the journey to a team member

Question 2

Which feature in Journey Builder uses AI to send emails at the optimal time for each individual contact?

Accepted Answer

Einstein Send Time Optimization (STO)

Answer

Smart Send

Answer

Predictive Scheduling

Answer

Time-Zone Send

Question 3

What happens to active contacts when a Journey is stopped in Journey Builder?

Accepted Answer

They remain paused at their current step until the journey resumes

Answer

They are immediately removed from the journey

Answer

They finish their current activity and then exit

Answer

They are automatically moved to the next journey version

Question 4

What is the purpose of the 'Re-entry' setting in Journey Builder?

Accepted Answer

To allow a contact to re-enter the journey after exiting

Answer

To restart the journey from the beginning for all contacts

Answer

To schedule a repeat run of the journey

Answer

To notify the marketer when a contact completes the journey

Question 5

Which Journey Builder entry source allows real-time contact injection via an API call?

Accepted Answer

API Event Entry

Answer

Data Extension Entry

Answer

Salesforce Data Entry

Answer

CloudPages Entry

Question 6

What is a 'Transactional Send' journey in Journey Builder primarily used for?

Accepted Answer

Sending triggered, one-to-one operational messages like order confirmations

Answer

Sending weekly promotional newsletters

Answer

Running A/B tests on marketing campaigns

Answer

Scheduling batch email sends to large segments