Marketing Cloud Software Marketing Cloud Journey Builder 2 — Questions and Answers
Question 1: What is the 'Goal' setting used for in a Journey Builder journey?
- To set the budget for the campaign
- To define a condition that marks a contact as having achieved the journey objective (Correct answer)
- To schedule the journey start date
- To assign ownership of the journey to a team member
Correct answer: To define a condition that marks a contact as having achieved the journey objective
The Goal setting defines a criterion that, when met, marks a contact as having successfully completed the journey's objective.
Question 2: Which feature in Journey Builder uses AI to send emails at the optimal time for each individual contact?
- Smart Send
- Einstein Send Time Optimization (STO) (Correct answer)
- Predictive Scheduling
- Time-Zone Send
Correct answer: Einstein Send Time Optimization (STO)
Einstein Send Time Optimization (STO) uses AI to analyze each contact's engagement history and send emails at their most likely engagement time.
Question 3: What happens to active contacts when a Journey is stopped in Journey Builder?
- They are immediately removed from the journey
- They finish their current activity and then exit
- They remain paused at their current step until the journey resumes (Correct answer)
- They are automatically moved to the next journey version
Correct answer: They remain paused at their current step until the journey resumes
When a journey is stopped, active contacts are paused at their current step and remain there unless the journey is resumed or they are removed.
Question 4: What is the purpose of the 'Re-entry' setting in Journey Builder?
- To allow a contact to re-enter the journey after exiting (Correct answer)
- To restart the journey from the beginning for all contacts
- To schedule a repeat run of the journey
- To notify the marketer when a contact completes the journey
Correct answer: To allow a contact to re-enter the journey after exiting
The Re-entry setting controls whether a contact who has previously exited the journey is allowed to enter it again.
Question 5: Which Journey Builder entry source allows real-time contact injection via an API call?
- Data Extension Entry
- Salesforce Data Entry
- API Event Entry (Correct answer)
- CloudPages Entry
Correct answer: API Event Entry
API Event Entry allows external systems to inject contacts into a journey in real time by calling the Marketing Cloud REST API.
Question 6: What is a 'Transactional Send' journey in Journey Builder primarily used for?
- Sending weekly promotional newsletters
- Sending triggered, one-to-one operational messages like order confirmations (Correct answer)
- Running A/B tests on marketing campaigns
- Scheduling batch email sends to large segments
Correct answer: Sending triggered, one-to-one operational messages like order confirmations
A Transactional Send journey is designed for high-priority, triggered one-to-one messages such as order confirmations or password resets.
Marketing Cloud Software Marketing Cloud Journey Builder 2
What is the 'Goal' setting used for in a Journey Builder journey?