Marketing Automation Software Marketing Automation Tools 5

Question 1

What is 'CRM' an abbreviation for?

Accepted Answer

Customer Relationship Management

Answer

CRM stands for Customer Relationship Management, the system tracking customer interactions.

Question 2

Which practice helps reduce email unsubscribe rates?

Accepted Answer

Sending relevant, well-segmented content

Answer

Relevant, segmented content keeps subscribers engaged and lowers unsubscribes.

Question 3

What is a 'trigger' in an automation workflow?

Accepted Answer

The event that starts the workflow

Answer

A trigger is the event or condition that initiates an automated workflow.

Question 4

Why might a marketer use 'send-time optimization'?

Accepted Answer

To deliver emails when recipients are most likely to engage

Answer

Send-time optimization schedules delivery for each recipient's likely active window.

Question 5

What is a 'marketing qualified lead' (MQL)?

Accepted Answer

A lead ready for sales contact based on engagement

Answer

An MQL has shown enough engagement to be considered marketing-qualified for further nurturing or sales handoff.

Marketing Automation Software Practice Test