Marketing Automation Software Marketing Automation Tools 2

Question 1

In HubSpot, what is a 'workflow' primarily used for?

Accepted Answer

Automating actions based on enrollment triggers

Answer

HubSpot workflows automate sequences of actions when contacts meet enrollment triggers.

Question 2

What does 'lead scoring' help a marketing team accomplish?

Accepted Answer

Prioritizing leads by likelihood to convert

Answer

Lead scoring ranks prospects by engagement and fit so sales can prioritize.

Question 3

Which metric measures the percentage of recipients who opened an email?

Accepted Answer

Open rate

Answer

Open rate is the share of delivered emails that recipients opened.

Question 4

What is a 'drip campaign'?

Accepted Answer

A series of automated emails sent on a schedule

Answer

A drip campaign sends a pre-scheduled sequence of emails over time.

Question 5

In Marketo, what is a 'Smart List' used for?

Accepted Answer

Defining a dynamic segment based on filter criteria

Answer

A Marketo Smart List dynamically groups records matching defined filters.

Marketing Automation Software Practice Test