Marketing Advice Customer Acquisition and Retention 2

Question 1

What does NPS (Net Promoter Score) measure?

Accepted Answer

The likelihood that customers will recommend your brand to others

Answer

The cost of acquiring each new customer

Answer

The total revenue generated per customer

Answer

The percentage of customers who cancel their subscription

Question 2

A loyalty program that rewards customers with points for each purchase is an example of which retention strategy?

Accepted Answer

Transactional loyalty program

Answer

Win-back campaign

Answer

Gamification

Answer

Customer segmentation

Question 3

Which customer retention tactic involves reaching out to customers who have stopped engaging with a brand?

Accepted Answer

Win-back campaign

Answer

Cross-selling

Answer

Lead nurturing

Answer

Referral program

Question 4

What is the relationship between CLV and CAC that indicates a healthy business model?

Accepted Answer

CLV should be at least 3x the CAC

Answer

CAC should be higher than CLV

Answer

CLV and CAC should be equal

Answer

CAC should be 5x the CLV

Question 5

Which marketing approach segments customers based on how recently they purchased, how often they buy, and how much they spend?

Accepted Answer

RFM analysis

Answer

Psychographic segmentation

Answer

Demographic targeting

Answer

Behavioral persona mapping

Question 6

What is the purpose of a customer success team in a SaaS business?

Accepted Answer

To proactively help customers achieve their goals and reduce churn

Answer

To handle billing disputes

Answer

To run paid advertising campaigns

Answer

To manage product development roadmaps

Question 7

Which acquisition channel typically delivers the highest quality leads because prospects actively seek out a solution?

Accepted Answer

Organic search (SEO)

Answer

Cold email outreach

Answer

Display advertising

Answer

Telemarketing