MAC Strategic Planning & Analysis 2

Question 1

A marketing analyst discovers that a product's market share has declined 8% YoY despite increased ad spend. Which framework is BEST suited to diagnose the root cause?

Accepted Answer

Porter's Five Forces

Answer

Porter's Five Forces analyzes competitive pressures (rivalry, substitutes, new entrants, buyer/supplier power) that most directly explain market share erosion.

Question 2

In a marketing analytics strategy, 'zero-based budgeting' requires teams to:

Accepted Answer

Justify every dollar of spend from scratch each cycle

Answer

Zero-based budgeting requires rebuilding the budget from zero each period, forcing justification of every expenditure regardless of historical allocations.

Question 3

Which metric BEST captures the efficiency of customer acquisition relative to long-term value generated?

Accepted Answer

LTV:CAC ratio

Answer

The LTV:CAC ratio directly compares lifetime customer value against acquisition cost, indicating whether acquisition investment is strategically sound.

Question 4

A company wants to enter a new market segment with an existing product. Which Ansoff Matrix quadrant does this represent?

Accepted Answer

Market Development

Answer

Market Development means taking an existing product into a new market or segment, which carries moderate risk compared to diversification.

Question 5

When building a strategic marketing plan, a 'situation analysis' typically includes all of the following EXCEPT:

Accepted Answer

Media channel execution plans

Answer

Media channel execution plans belong in the tactical phase, not the situation analysis phase which focuses on assessing the current environment.

(MAC) Marketing Analytics Certification Practice Test

(MAC) Marketing Analytics Certification Practice Test

MAC Strategic Planning & Analysis 2