MAC Regulatory Compliance 2

Question 1

Under the California Consumer Privacy Act (CCPA), what right allows consumers to stop businesses from selling their personal information to third parties?

Accepted Answer

Right to opt-out

Answer

CCPA's right to opt-out lets California residents direct businesses to stop selling their personal information to third parties.

Question 2

Which FTC Act section forms the primary legal basis for the FTC's authority to regulate unfair or deceptive marketing analytics practices?

Accepted Answer

Section 5

Answer

Section 5 of the FTC Act prohibits unfair or deceptive acts or practices in commerce, giving the FTC broad authority over marketing practices.

Question 3

A marketing analyst discovers that email campaign data includes records of minors under 13. Which federal law primarily governs how this data must be handled?

Accepted Answer

COPPA

Answer

COPPA (Children's Online Privacy Protection Act) requires verifiable parental consent before collecting personal data from children under 13.

Question 4

What does the term 'pseudonymization' mean in the context of data privacy compliance for marketing analytics?

Accepted Answer

Replacing identifying fields with artificial identifiers so data cannot be attributed without additional information

Answer

Pseudonymization replaces direct identifiers with artificial ones, reducing privacy risk while still allowing data to be re-linked if needed.

Question 5

Which element is NOT typically required in a lawful basis assessment under GDPR for processing marketing analytics data?

Accepted Answer

Obtaining approval from a national data protection authority for every campaign

Answer

GDPR does not require prior approval from a data protection authority for every campaign; most processing only requires internal documentation of the lawful basis.

(MAC) Marketing Analytics Certification Practice Test

(MAC) Marketing Analytics Certification Practice Test

MAC Regulatory Compliance 2