MAC Project Management Fundamentals 2

Question 1

In marketing analytics projects, what does a Work Breakdown Structure (WBS) primarily help a project manager accomplish?

Accepted Answer

Decompose project scope into manageable deliverables

Answer

A WBS breaks the total project scope into smaller, manageable components called work packages, making planning and control easier.

Question 2

Which project management approach is BEST suited for a marketing analytics initiative where requirements are unclear and likely to evolve?

Accepted Answer

Agile/Scrum

Answer

Agile accommodates evolving requirements through iterative sprints, making it ideal when analytics deliverables and insights shift frequently.

Question 3

A project manager notices that the Cost Performance Index (CPI) for a campaign analytics project is 0.85. What does this indicate?

Accepted Answer

The project is getting $0.85 of value per dollar spent

Answer

A CPI below 1.0 means the project is over budget—only $0.85 of earned value is being generated for every $1.00 spent.

Question 4

During a marketing analytics project kickoff, the sponsor requests a document that formally authorizes the project and names the project manager. This document is called a:

Accepted Answer

Project charter

Answer

The project charter formally authorizes a project, defines high-level objectives, and grants the project manager authority to use organizational resources.

Question 5

Which risk response strategy involves shifting the negative impact of a risk to a third party, such as purchasing analytics software insurance?

Accepted Answer

Transfer

Answer

Risk transfer moves the financial or operational consequence of a risk to another party, such as an insurer or vendor.

(MAC) Marketing Analytics Certification Practice Test

(MAC) Marketing Analytics Certification Practice Test

MAC Project Management Fundamentals 2