MAC Financial Management & Budgeting 2

Question 1

A marketing team's campaign generated $180,000 in revenue against a $45,000 spend. What is the ROAS?

Accepted Answer

4.0

Answer

ROAS = Revenue / Ad Spend = $180,000 / $45,000 = 4.0.

Question 2

Which budgeting method allocates funds based on a fixed percentage of projected sales revenue?

Accepted Answer

Percentage-of-sales budgeting

Answer

Percentage-of-sales budgeting sets the marketing budget as a fixed share of forecasted or past sales revenue.

Question 3

A company has a Customer Lifetime Value (CLV) of $500 and an acceptable CAC:CLV ratio of 1:3. What is the maximum acceptable CAC?

Accepted Answer

$167

Answer

A 1:3 CAC:CLV ratio means CAC ≤ CLV / 3 = $500 / 3 ≈ $167.

Question 4

In marketing budget variance analysis, a favorable variance occurs when:

Accepted Answer

Actual spend is below budget with equal or better results

Answer

A favorable variance means spending less than budgeted while still achieving the planned outcomes.

Question 5

Which metric best measures the efficiency of marketing spend across multiple channels when comparing them?

Accepted Answer

Cost per acquisition (CPA)

Answer

CPA standardizes the cost to acquire one customer, enabling apples-to-apples channel comparison.

(MAC) Marketing Analytics Certification Practice Test