MAC Campaign Performance Analysis 2

Question 1

A campaign has an impressions count of 500,000 and a click count of 15,000. What is the CTR?

Accepted Answer

3%

Answer

CTR = (Clicks / Impressions) × 100 = (15,000 / 500,000) × 100 = 3%.

Question 2

Which metric best measures the efficiency of ad spend in generating revenue?

Accepted Answer

Return on Ad Spend (ROAS)

Answer

ROAS measures revenue generated per dollar of ad spend, directly indicating efficiency of investment.

Question 3

During a campaign analysis, you notice that conversions spike on weekends but your budget runs out by Friday. What optimization should you consider?

Accepted Answer

Ad scheduling to increase bids on weekends and preserve budget

Answer

Ad scheduling (dayparting) lets you shift budget weight toward high-conversion periods like weekends.

Question 4

What does a high Bounce Rate on a landing page indicate about campaign quality?

Accepted Answer

The ad creative or targeting may be misaligned with the landing page content

Answer

A high bounce rate suggests visitors are not finding what the ad promised, indicating a message-to-page mismatch.

Question 5

A display campaign shows a high number of view-through conversions but low click-through conversions. What does this suggest?

Accepted Answer

The campaign has strong brand awareness impact but weak direct response

Answer

View-through conversions indicate users saw the ad, didn't click, but later converted — showing brand awareness influence.

(MAC) Marketing Analytics Certification Practice Test