Practice Test Geeks(MAC) Marketing Analytics Certification Practice Test
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Strategic Planning & Analysis Flashcards

7 cards from real MAC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Strategic Planning & Analysis flashcards as text

  1. A CMO asks for a 'marketing mix optimization' study. Which analytical technique is most commonly applied?

    Answer: Marketing Mix Modeling (MMM)

    Marketing Mix Modeling (MMM) uses regression-based statistical methods to decompose sales into contributions from each marketing channel and external factor.

  2. A strategic plan identifies a 'cash cow' business unit. The recommended resource allocation strategy is to:

    Answer: Harvest profits and limit new investment

    Cash cows generate high profits in low-growth markets; the BCG strategy is to harvest returns while minimizing reinvestment.

  3. Which of the following is an example of a lagging indicator in a marketing strategic plan?

    Answer: Annual revenue growth

    Annual revenue growth reflects outcomes that have already occurred, making it a lagging indicator rather than a predictive or real-time signal.

  4. In strategic segmentation, 'behavioral segmentation' groups customers based on:

    Answer: Purchase patterns, usage rate, and brand loyalty

    Behavioral segmentation uses actual customer actions — such as purchase frequency, brand loyalty, and product usage — to group audiences.

  5. A company's strategic plan calls for 'penetration pricing.' What is the primary marketing analytics KPI to validate this strategy's success?

    Answer: Market share growth rate

    Penetration pricing aims to rapidly gain market share by pricing low, so market share growth rate is the direct success metric.

  6. When a strategic plan includes 'scenario planning,' analysts typically model:

    Answer: Best-case, base-case, and worst-case outcomes

    Scenario planning prepares organizations for uncertainty by modeling multiple plausible futures — typically three scenarios: optimistic, base, and pessimistic.

  7. A strategic review reveals that two market segments have similar needs but different price sensitivities. The recommended segmentation approach is:

    Answer: Apply differentiated pricing and messaging per segment

    Different price sensitivities within similar need profiles call for differentiated strategies — separate pricing tiers and tailored messaging per segment.