Practice Test Geeks(MAC) Marketing Analytics Certification Practice Test
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Strategic Planning & Analysis Flashcards

7 cards from real MAC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Strategic Planning & Analysis flashcards as text

  1. A marketing analyst discovers that a product's market share has declined 8% YoY despite increased ad spend. Which framework is BEST suited to diagnose the root cause?

    Answer: Porter's Five Forces

    Porter's Five Forces analyzes competitive pressures (rivalry, substitutes, new entrants, buyer/supplier power) that most directly explain market share erosion.

  2. In a marketing analytics strategy, 'zero-based budgeting' requires teams to:

    Answer: Justify every dollar of spend from scratch each cycle

    Zero-based budgeting requires rebuilding the budget from zero each period, forcing justification of every expenditure regardless of historical allocations.

  3. Which metric BEST captures the efficiency of customer acquisition relative to long-term value generated?

    Answer: LTV:CAC ratio

    The LTV:CAC ratio directly compares lifetime customer value against acquisition cost, indicating whether acquisition investment is strategically sound.

  4. A company wants to enter a new market segment with an existing product. Which Ansoff Matrix quadrant does this represent?

    Answer: Market Development

    Market Development means taking an existing product into a new market or segment, which carries moderate risk compared to diversification.

  5. When building a strategic marketing plan, a 'situation analysis' typically includes all of the following EXCEPT:

    Answer: Media channel execution plans

    Media channel execution plans belong in the tactical phase, not the situation analysis phase which focuses on assessing the current environment.

  6. A brand's SWOT shows high internal strengths and low external threats. The recommended strategic posture is to:

    Answer: Pursue aggressive growth and expand market position

    High strengths + low threats create an ideal environment for aggressive growth strategies, as the brand can expand with minimal competitive resistance.

  7. Which planning horizon is most appropriate for a marketing analytics roadmap tied to annual business goals?

    Answer: 1-year operational plan

    A 1-year operational plan aligns analytics initiatives with annual business cycles, enabling measurable milestones and budget accountability.