Practice Test Geeks(MAC) Marketing Analytics Certification Practice Test
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Project Management Fundamentals Flashcards

7 cards from real MAC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Project Management Fundamentals flashcards as text

  1. An analytics project manager is told the project has a Budget at Completion (BAC) of $100,000, Earned Value (EV) of $40,000, and Actual Cost (AC) of $50,000. What is the Estimate at Completion (EAC) if future work proceeds at the current efficiency rate?

    Answer: $125,000

    EAC = BAC / CPI; CPI = EV/AC = 40,000/50,000 = 0.8; EAC = 100,000 / 0.8 = $125,000, indicating a cost overrun.

  2. Which project document defines what is and what is NOT included in a marketing analytics project?

    Answer: Scope statement

    The scope statement formally documents the project's deliverables and boundaries, including explicit exclusions to prevent scope creep.

  3. A marketing analytics team holds a daily 15-minute meeting to share progress, blockers, and plans. In Scrum, this ceremony is called a:

    Answer: Daily Standup (Daily Scrum)

    The Daily Scrum (standup) is a brief daily synchronization meeting where team members share what they did, what they will do, and any impediments.

  4. Which technique is used during project schedule development to compress the schedule by overlapping activities that would normally be done sequentially?

    Answer: Fast tracking

    Fast tracking overlaps sequential activities in parallel, reducing schedule duration but increasing the risk of rework.

  5. In a marketing analytics project, a project manager identifies that a key data vendor may discontinue a critical API. This is an example of which type of risk?

    Answer: External dependency risk

    External dependency risks arise from reliance on third-party vendors, partners, or systems outside the project team's direct control.

  6. What is the role of a project management office (PMO) in supporting marketing analytics projects?

    Answer: To standardize project governance, methodologies, and reporting across the organization

    A PMO provides standardized frameworks, tools, and governance oversight that improve consistency and quality across all projects in an organization.

  7. During the closing phase of a marketing analytics project, what should the project manager do with all project documents and final reports?

    Answer: Archive them as organizational process assets for future reference

    Project documents are archived as organizational process assets, preserving knowledge for future projects, audits, and lessons learned.