Practice Test Geeks(MAC) Marketing Analytics Certification Practice Test
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Project Management Fundamentals Flashcards

7 cards from real MAC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Project Management Fundamentals flashcards as text

  1. A marketing analytics project manager is preparing a communication plan. Which factor is MOST important to define for each stakeholder group?

    Answer: The frequency, format, and content of communications they need

    An effective communication plan specifies what information each stakeholder needs, when they need it, and in what format to keep them appropriately informed.

  2. During a marketing analytics project, a vendor delivers data integration software two weeks late. This delay was identified in the risk register as a high-probability risk. The pre-planned response to this risk is an example of:

    Answer: A contingency plan

    A contingency plan is a pre-defined response strategy activated when a specific identified risk event occurs.

  3. Which project management process group involves defining and authorizing a new phase or project?

    Answer: Initiating

    The Initiating process group formally authorizes a project or phase to begin, including developing the project charter and identifying stakeholders.

  4. A marketing analytics team tracks velocity across sprints. In Agile project management, velocity is used to:

    Answer: Forecast how much work the team can complete in future sprints

    Velocity measures the average amount of backlog work completed per sprint, enabling more accurate future sprint planning and release forecasting.

  5. What is the difference between a milestone and a deliverable in a marketing analytics project plan?

    Answer: A milestone marks a significant point in time with no duration; a deliverable is a tangible output

    A milestone is a zero-duration marker for a key event or achievement, while a deliverable is a concrete output produced by the project.

  6. In project management, what is the purpose of an integrated change control process in a marketing analytics project?

    Answer: To review, approve, or reject changes in a coordinated way that considers all project impacts

    Integrated change control ensures that every proposed change is evaluated for its impact on scope, schedule, cost, and quality before being approved.

  7. A project manager is running a marketing analytics project and creates a probability-impact matrix. What is its PRIMARY purpose?

    Answer: To prioritize risks based on their likelihood and potential effect on project objectives

    A probability-impact matrix categorizes risks by likelihood and consequence, helping teams focus mitigation efforts on the most significant threats.