Practice Test Geeks(MAC) Marketing Analytics Certification Practice Test
← All MAC Flashcard Decks

Project Management Fundamentals Flashcards

7 cards from real MAC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Project Management Fundamentals flashcards as text

  1. In the context of a marketing analytics project, what is the primary purpose of a stakeholder engagement plan?

    Answer: To define strategies for involving and communicating with stakeholders throughout the project

    A stakeholder engagement plan outlines how to communicate with and involve stakeholders to manage their expectations and secure their support.

  2. During sprint planning for an analytics dashboard project, the team selects items from the product backlog to complete in the upcoming sprint. Who is responsible for maintaining and prioritizing the product backlog?

    Answer: Product Owner

    The Product Owner owns and prioritizes the product backlog, ensuring it reflects the most valuable work for the business.

  3. A marketing analytics manager uses the Critical Path Method (CPM) to schedule a campaign measurement project. What defines the critical path?

    Answer: The longest duration path through the network, determining the shortest project completion time

    The critical path is the longest sequence of dependent activities; any delay on this path directly delays the project's finish date.

  4. When conducting a post-project retrospective for a marketing analytics initiative, what is the MAIN goal of capturing lessons learned?

    Answer: To create a formal record to improve future project performance

    Lessons learned capture successes and failures so that future projects can replicate good practices and avoid past mistakes.

  5. Which quality management tool would be MOST useful for identifying the root causes of data discrepancies found in a marketing analytics report?

    Answer: Fishbone (Ishikawa) diagram

    A fishbone diagram visually maps potential causes of a problem across categories, helping teams identify root causes systematically.

  6. A project manager on a marketing analytics team is calculating Schedule Variance (SV). Which formula is correct?

    Answer: SV = Earned Value − Planned Value

    Schedule Variance = Earned Value (EV) minus Planned Value (PV); a negative SV indicates the project is behind schedule.

  7. In a marketing analytics project, scope creep refers to:

    Answer: Unauthorized or uncontrolled expansion of project scope beyond original agreements

    Scope creep is the uncontrolled addition of features or requirements without corresponding adjustments to time, cost, or resources.