Practice Test Geeks(MAC) Marketing Analytics Certification Practice Test
← All MAC Flashcard Decks

Project Management Fundamentals Flashcards

7 cards from real MAC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Project Management Fundamentals flashcards as text

  1. In marketing analytics projects, what does a Work Breakdown Structure (WBS) primarily help a project manager accomplish?

    Answer: Decompose project scope into manageable deliverables

    A WBS breaks the total project scope into smaller, manageable components called work packages, making planning and control easier.

  2. Which project management approach is BEST suited for a marketing analytics initiative where requirements are unclear and likely to evolve?

    Answer: Agile/Scrum

    Agile accommodates evolving requirements through iterative sprints, making it ideal when analytics deliverables and insights shift frequently.

  3. A project manager notices that the Cost Performance Index (CPI) for a campaign analytics project is 0.85. What does this indicate?

    Answer: The project is getting $0.85 of value per dollar spent

    A CPI below 1.0 means the project is over budget—only $0.85 of earned value is being generated for every $1.00 spent.

  4. During a marketing analytics project kickoff, the sponsor requests a document that formally authorizes the project and names the project manager. This document is called a:

    Answer: Project charter

    The project charter formally authorizes a project, defines high-level objectives, and grants the project manager authority to use organizational resources.

  5. Which risk response strategy involves shifting the negative impact of a risk to a third party, such as purchasing analytics software insurance?

    Answer: Transfer

    Risk transfer moves the financial or operational consequence of a risk to another party, such as an insurer or vendor.

  6. A marketing analytics project team is using a RACI chart. What does the 'C' stand for, and what is that person's role?

    Answer: Consulted — provides input before decisions are made

    In a RACI matrix, 'Consulted' refers to subject-matter experts whose input is sought before key decisions or deliverables are finalized.

  7. What is the purpose of a project baseline in a marketing analytics initiative?

    Answer: To provide an approved reference point for scope, schedule, and cost

    A project baseline is the approved plan against which actual performance is measured and deviations are identified.