Why is focusing on a 'practice area niche' an effective law firm marketing strategy?
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A
It allows the firm to charge higher hourly rates across all practice areas
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B
It concentrates the firm's expertise in a specific area, making it the go-to choice for clients with targeted needs
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C
It reduces the firm's exposure to malpractice claims in non-core areas
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D
It satisfies bar association requirements for specialization certification