Terms Flashcards
7 cards from real Law Firm Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Terms flashcards as text
What does 'organic vs paid' distinguish in law firm marketing channels?
Answer: Unpaid results versus advertising you pay for
Organic refers to unpaid visibility while paid refers to advertising the firm pays for.
In content marketing, what is a 'practice area page'?
Answer: A page detailing a specific type of legal service offered
A practice area page describes a specific legal service, such as personal injury, to attract relevant clients.
What does 'engagement' measure on a firm's social media post?
Answer: Interactions like likes, comments, and shares
Engagement measures how users interact with content through likes, comments, and shares.
The term 'attribution' in marketing analytics determines what?
Answer: Which channel gets credit for a conversion
Attribution assigns credit to the marketing channels that contributed to a client conversion.
What is a 'landing page' designed to do for a legal campaign?
Answer: Convert a specific audience toward one action
A landing page is a focused page built to convert a targeted audience toward a single action.
In review marketing, what is 'reputation management' for a law firm?
Answer: Monitoring and improving online reviews and brand perception
Reputation management involves monitoring and improving online reviews and the firm's public perception.
What does 'pay-per-click' (PPC) mean for attorney advertising?
Answer: Advertisers pay only when someone clicks the ad
Pay-per-click means the advertiser is charged only when a user actually clicks the ad.