Terms Flashcards
7 cards from real Law Firm Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Terms flashcards as text
What is a 'backlink' in law firm SEO?
Answer: A link from another site pointing to the firm's site
A backlink is an inbound link from another website that points to the firm's site and can boost authority.
In email marketing, what does 'open rate' measure for a firm's newsletter?
Answer: Percentage of recipients who opened the email
Open rate is the share of delivered emails that recipients actually opened.
What does 'CRM' stand for in client management for law firms?
Answer: Customer Relationship Management
CRM stands for Customer Relationship Management, software for tracking leads and clients.
The term 'A/B testing' in marketing refers to what?
Answer: Comparing two versions to see which performs better
A/B testing compares two variants of a page or ad to determine which produces better results.
What is 'retargeting' in attorney advertising?
Answer: Showing ads to people who already visited the firm's site
Retargeting serves ads to users who previously visited the website, encouraging them to return.
In analytics, what does 'CTR' stand for?
Answer: Click-Through Rate
CTR means Click-Through Rate, the percentage of viewers who click an ad or link.
What is a 'keyword' in the context of legal search marketing?
Answer: A search term users type to find legal services
A keyword is the search term or phrase prospects type into search engines to find legal help.