Terms Flashcards
7 cards from real Law Firm Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Terms flashcards as text
What does 'SERP' stand for in search marketing?
Answer: Search Engine Results Page
SERP stands for Search Engine Results Page, where listings appear after a query.
In legal marketing, what is a 'lead magnet'?
Answer: A free resource offered to capture contact details
A lead magnet is valuable free content offered in exchange for a prospect's contact information.
The term 'conversion rate' for a law firm site measures what?
Answer: Percentage of visitors who take a desired action
Conversion rate is the percentage of visitors who complete a desired action such as submitting a contact form.
What is 'local SEO' especially important for in law firm marketing?
Answer: Ranking for nearby clients searching for attorneys
Local SEO helps a firm rank for geographically relevant searches by nearby potential clients.
In marketing analytics, what does 'ROI' stand for?
Answer: Return On Investment
ROI means Return On Investment, comparing revenue gained against marketing spend.
What is a 'Google Business Profile' for an attorney?
Answer: A free local listing showing firm details in search and maps
A Google Business Profile is a free listing displaying firm information in local search and map results.
The term 'impressions' in a law firm ad campaign counts what?
Answer: Number of times an ad is displayed
Impressions count how many times an ad is shown, regardless of whether it is clicked.