Terms Flashcards
7 cards from real Law Firm Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Terms flashcards as text
In law firm marketing, what does 'CPL' stand for?
Answer: Cost Per Lead
CPL means Cost Per Lead, the average spend to acquire a single prospective client inquiry.
What is 'organic traffic' in the context of a law firm website?
Answer: Visitors from unpaid search results
Organic traffic refers to visitors who arrive through unpaid search engine results.
The term 'bounce rate' on a law firm landing page measures what?
Answer: Percentage of visitors who leave without further interaction
Bounce rate is the percentage of visitors who leave a page without taking further action.
What does 'CTA' refer to in legal marketing copy?
Answer: Call To Action
A CTA, or Call To Action, prompts the reader to take a specific step like booking a consultation.
In PPC advertising for attorneys, 'quality score' primarily affects what?
Answer: Ad ranking and cost per click
Quality score is a Google Ads metric that influences both ad position and how much you pay per click.
What is a 'retainer' as referenced in client intake marketing?
Answer: An upfront fee to secure legal services
A retainer is an upfront payment a client makes to engage and secure a lawyer's services.
The marketing term 'funnel' describes what for a law firm?
Answer: The stages a prospect moves through toward becoming a client
A marketing funnel maps the stages a prospect passes through from awareness to becoming a paying client.