Law Firm SEO & Digital Advertising Flashcards
6 cards from real Law Firm Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Law Firm SEO & Digital Advertising flashcards as text
Which metric best measures the effectiveness of a law firm's Google Ads campaign for personal injury cases?
Answer: Cost per lead
Cost per lead directly measures how much the firm spends to acquire each potential client inquiry.
What is the primary purpose of a law firm's Google Business Profile listing?
Answer: Improve local search visibility
Google Business Profile improves local search visibility so prospective clients can find the firm on Google Maps and local search results.
Which keyword match type in Google Ads gives the most control over which searches trigger a law firm's ad?
Answer: Exact match
Exact match only triggers ads when the search query matches the keyword precisely, giving the most control.
What does 'domain authority' measure for a law firm website?
Answer: The site's predicted ranking strength in search engines
Domain authority is a score predicting how well a website will rank in search engine results pages.
Which on-page SEO element is most important for communicating the topic of a law firm's webpage to search engines?
Answer: Title tag
The title tag is one of the most critical on-page SEO elements, directly telling search engines and users what the page is about.
What is 'negative keywords' in the context of law firm PPC advertising?
Answer: Search terms excluded from triggering ads
Negative keywords prevent a law firm's ads from showing for irrelevant searches, saving budget for qualified leads.