Landing Page Design Landing Pages 3 — Questions and Answers
Question 1: Which button label typically outperforms generic labels like 'Submit' on landing pages?
- 'Click Here'
- 'Go'
- 'Get My Free Guide' (Correct answer)
- 'Enter'
Correct answer: 'Get My Free Guide'
Specific, benefit-oriented labels like 'Get My Free Guide' clarify value and increase click-through rates.
Question 2: What is a 'dedicated' landing page vs. a regular website page?
- A page hosted on a separate domain
- A standalone page with no navigation, built for a single campaign goal (Correct answer)
- A page dedicated to mobile visitors only
- A premium page behind a paywall
Correct answer: A standalone page with no navigation, built for a single campaign goal
Dedicated landing pages remove navigation and distractions to focus visitors entirely on one conversion goal.
Question 3: How does 'scarcity' influence landing page conversions?
- It confuses visitors and increases bounce rate
- It triggers urgency, motivating visitors to act before missing out (Correct answer)
- It builds long-term brand trust
- It reduces the need for strong copywriting
Correct answer: It triggers urgency, motivating visitors to act before missing out
Scarcity (limited quantity or time) activates loss aversion, a powerful psychological motivator to convert sooner.
Question 4: On a click-through landing page, what is the role of the CTA button?
- Directly collect the visitor's email address
- Send the visitor to a checkout or signup page rather than converting on-page (Correct answer)
- Open a video testimonial
- Display a lead form inline
Correct answer: Send the visitor to a checkout or signup page rather than converting on-page
Click-through pages warm up visitors and then send them to a transactional page via the CTA button.
Question 5: What landing page metric measures the percentage of visitors who leave without interacting?
- Exit rate
- Bounce rate (Correct answer)
- Click-through rate
- Session duration
Correct answer: Bounce rate
Bounce rate tracks the percentage of single-page sessions where the visitor left without any interaction.
Question 6: Which layout principle keeps a landing page's CTA highly visible regardless of scroll depth?
- Using a dark background
- Making the CTA button sticky so it follows the visitor while scrolling (Correct answer)
- Placing the CTA only in the footer
- Using a sidebar navigation
Correct answer: Making the CTA button sticky so it follows the visitor while scrolling
A sticky CTA button remains visible at all times, reducing the effort needed to convert at any scroll position.
Question 7: What is the recommended approach when two landing page variants produce conflicting A/B test results across multiple weeks?
- Choose the variant with more visual appeal
- Run the test longer or increase traffic to achieve statistical significance (Correct answer)
- Always pick the variant with the higher absolute number of conversions
- Stop testing and keep the original
Correct answer: Run the test longer or increase traffic to achieve statistical significance
Conflicting results often indicate insufficient data; running the test longer or with more traffic ensures statistical significance.
Landing Page Design Landing Pages 3
Which button label typically outperforms generic labels like 'Submit' on landing pages?