Landing Page Design Landing Page Trust and Credibility 2

Question 1

Why are video testimonials more persuasive than text testimonials on landing pages?

Accepted Answer

Video adds tone, emotion, and authenticity that is much harder to fake than written text

Answer

A real customer on video — with their voice, emotion, and body language — is inherently more believable and emotionally compelling than text on a page.

Question 2

What is the FTC requirement regarding endorsements on US landing pages?

Accepted Answer

Material connections between the advertiser and the endorser must be clearly disclosed

Answer

The FTC requires that any material connection (payment, free product, affiliation) between the advertiser and the person endorsing must be clearly disclosed to avoid deceptive advertising.

Question 3

What is a 'case study' section on a landing page designed to accomplish?

Accepted Answer

To demonstrate real-world results through detailed examples, building credibility with evidence-based proof

Answer

Case studies walk prospects through a customer's problem, the solution provided, and measurable results — creating a narrative that proves the offer delivers on its promise.

Question 4

Why do star ratings from third-party review platforms (like Trustpilot or G2) add more credibility than in-house ratings?

Accepted Answer

Independent review platforms are perceived as unbiased and harder to fake, increasing visitor trust

Answer

Reviews on independent platforms cannot be easily manipulated by the brand, so visitors trust them more than testimonials curated directly on the company's own page.

Question 5

What is a 'satisfaction guarantee badge' most effective at addressing on a landing page?

Accepted Answer

Reducing the fear of making a wrong decision by promising a risk-free experience

Answer

A prominent satisfaction guarantee directly addresses the 'what if this doesn't work for me?' fear that prevents hesitant visitors from converting.

Landing Page Design Practice Test

Landing Page Design Practice Test

Landing Page Design Landing Page Trust and Credibility 2