Inbound Sales Lead Qualification & Prospecting Flashcards
7 cards from real IS practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Inbound Sales Lead Qualification & Prospecting flashcards as text
Which of the following is an example of an implicit buying signal during a prospecting call?
Answer: The prospect asks detailed questions about implementation timelines
Asking about implementation details implies the prospect is mentally picturing using the product, which is a strong implicit buying signal.
In inbound sales, what does 'contextual outreach' mean?
Answer: Reaching out to a prospect with messaging that references their specific behavior or situation
Contextual outreach personalizes communication by referencing what the prospect has done or expressed, making outreach relevant and timely.
A prospect fits your ICP perfectly but has shown no recent engagement with your content. Which approach is MOST appropriate?
Answer: Research their business situation and craft a highly personalized, value-led outreach
Strong ICP fit justifies proactive, personalized outreach even without prior engagement, as long as the message is relevant to their situation.
What is the key difference between a 'lead' and a 'prospect' in the inbound sales funnel?
Answer: A lead is any contact in your database; a prospect has been qualified as a potential buyer
A lead is an unqualified contact, while a prospect has been evaluated and confirmed to have the potential to become a customer.
Which question BEST helps uncover a prospect's decision-making authority during qualification?
Answer: Who else will be involved in evaluating and approving this decision?
Asking who else is involved in the decision reveals the buying committee and helps identify the true decision-maker.
What does 'lead velocity' measure in a sales pipeline?
Answer: The rate at which qualified leads are entering the pipeline over time
Lead velocity tracks the growth rate of qualified leads entering the pipeline, serving as a leading indicator of future revenue.
A prospect says they love your product but their company has a budget freeze. According to inbound sales best practices, what is the BEST response?
Answer: Acknowledge the constraint, stay connected, and establish a follow-up for when budgets reopen
Budget freezes are temporary; maintaining a helpful relationship ensures you're top of mind when funds become available.