Invitation Design Typography for Invitations

Question 1

Which font category is most traditionally associated with formal wedding invitations?

Accepted Answer

Serif

Answer

Serif fonts convey elegance and tradition, making them the classic choice for formal wedding invitations.

Question 2

What is 'kerning' in the context of invitation typography?

Accepted Answer

Adjusting space between individual character pairs

Answer

Kerning refers to adjusting the spacing between specific pairs of characters to improve visual balance.

Question 3

Which term describes the vertical space between lines of text on an invitation?

Accepted Answer

Leading

Answer

Leading (rhymes with 'bedding') is the vertical distance between the baselines of successive lines of text.

Question 4

What is the recommended minimum font size for body text on a printed invitation to ensure readability?

Accepted Answer

10–12 pt

Answer

Body text on invitations should be at least 10–12 pt to remain legible when printed on standard paper.

Question 5

What does 'tracking' (letter-spacing) control in invitation typography?

Accepted Answer

Uniform spacing across a range of characters

Answer

Tracking adjusts the overall spacing uniformly across a block of text, affecting the overall density of a word or passage.

Invitation Design Practice Test