Integrated Marketing Communication Question and Answers

Question 1

Magazines, direct mail, and newspapers are seen as _________ when it comes to non-personal communication channels.

Accepted Answer

print media

Answer

display media

Answer

broadcast media

Answer

online media

Question 2

The series of steps that customers take to purchase a market offer are categorized as __________.

Accepted Answer

buyer readiness stage

Answer

channeling stages

Answer

strategic stages

Answer

channel designing stage

Question 3

Buzz marketing and word-of-mouth advertising are under the category of __________.

Accepted Answer

personal communication channels

Answer

non-emotional communication channels

Answer

irrational communication channels

Answer

non-personal communication channels

Question 4

The oral presentation of a product to a prospective customer with the goal of making a sale is known as ___________.

Accepted Answer

Personal Selling

Answer

Direct Marketing

Answer

Sales Promotion

Answer

Publicity

Question 5

Billboards and posters are seen as _________ when it comes to non-personal communication methods.

Accepted Answer

display media

Answer

broadcast media

Answer

online media

Answer

print media

Question 6

Design of the message framework AIDA is an acronym for ________.

Accepted Answer

attention, interest, desire and action

Answer

agency, intention, design and attention

Answer

action, intention, design and attention

Answer

action, interest, desire and attention

Question 7

Media and messages in the communication process are viewed as ___________.

Accepted Answer

communication tools

Answer

communication channels

Answer

communication function

Answer

communication parties