Integrated Marketing Basic Question and Answers

Question 1

CRM procedure:

Accepted Answer

is driven by customer information.

Answer

allows for a one-size-fits-all approach to digital marketing.

Answer

is useful only for outbound marketing programs.

Answer

makes segmentation obsolete

Question 2

CRM analytics comprises:

Accepted Answer

All of the above

Answer

performance measurement

Answer

selective targeting

Answer

database enhancement.

Question 3

What constitutes a CRM program's foundations?

Accepted Answer

Sales force automation and customer service

Answer

Customer service and email marketing

Answer

Marketing and promotion

Answer

All of the above

Question 4

Which of the following must be true for CRM to succeed?

Accepted Answer

Capturing and using customer data

Answer

Lowering the cost of customer service

Answer

Focusing on market share

Answer

All of the above

Question 5

One of the components of the Peppers and Rogers CRM model is ___________.

Accepted Answer

Differentiation

Answer

Involvement

Answer

Analysis

Answer

All of the above

Question 6

The use of _______ to develop a seamless customer experience is part of a CRM vision.

Accepted Answer

customer touchpoints and technology

Answer

the promise of CRM

Answer

CRM failure rates

Answer

All of the above

Question 7

An seamless client experience includes:

Accepted Answer

equally satisfying experience at all customer touchpoints

Answer

offering different value propositions to different classes of customers.

Answer

using the same technology in all marketing channels.

Answer

All of the above