IAB IAB Programmatic Advertising 3

Question 1

What is audience targeting in programmatic advertising?

Accepted Answer

Delivering ads to users based on their demographic, behavioral, or interest data

Answer

Showing ads based solely on the website content being viewed

Answer

Targeting ads to geographic regions using IP addresses only

Answer

Scheduling ads to run during specific times of day

Question 2

What does 'look-alike modeling' do in programmatic?

Accepted Answer

Finds new users who share characteristics with an advertiser's existing high-value customers

Answer

Identifies websites with similar content for contextual targeting

Answer

Replicates the visual design of competitor ads

Answer

Duplicates campaigns across multiple DSPs simultaneously

Question 3

What is frequency capping in programmatic?

Accepted Answer

Limiting the number of times a specific user sees the same ad within a given time period

Answer

Setting a maximum bid price per impression

Answer

Capping total campaign spend per day

Answer

Restricting ad delivery to premium inventory only

Question 4

What is contextual targeting?

Accepted Answer

Placing ads on webpages whose content is relevant to the ad's subject matter

Answer

Targeting users based on their past purchase history

Answer

Using location data to serve ads based on where a user is physically

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Retargeting users who previously visited an advertiser's website

Question 5

What does 'floor price' mean in programmatic auctions?

Accepted Answer

The minimum CPM price a publisher will accept for an impression

Answer

The lowest-ranked ad position on a webpage

Answer

The base cost of running a DSP platform

Answer

The minimum budget required to run a programmatic campaign

Question 6

What is the role of an ad verification vendor in programmatic advertising?

Accepted Answer

They provide brand safety, viewability measurement, and fraud detection for digital ads

Answer

They create ad creatives for programmatic campaigns

Answer

They manage billing reconciliation between DSPs and SSPs

Answer

They operate the ad exchanges where inventory is traded